stephanie
SIU PING

CREATIVE DIRECTOR, OPERATIONS & CONTENT

WHAT I DO

A brief lands. Thirty more follow. Three continents, five time zones, one brand that cannot afford to lose itself in the noise. This is where I find myself. I'm between inspiration and operational realities, where wrong decisions ripple and the right system breaks creative records. I've delivered 5,000 assets in a year, scaled studios from concept to multi-market engine, and learned… and will continue to learn, where AI accelerates our stories and where we need to set it aside.

Strategic storytelling & direction

Hybrid AI / Production assessments

In-house studio development

Fractional leadership available.

Fractional leadership available.

Fractional leadership available.

CASE STUDY

NESPRESSO
NESPRESSO

NESPRESSO

My journey with Nespresso changed how I feel about creative direction and the future of advertising. From creating flagship campaigns for them to guiding their global studios, I came to see firsthand the systems that make creativity faster and smarter without compromising quality. In a world of never-ending content and emerging AI tools, brands that move fast stay relevant, so content studios can play a huge role in a brand’s longevity whilst traditional models stall.

What if the big idea was a content studio?

Creative operations at scale

• Led Nespresso Studios as its Co-ECD, then solo ECD (maternity cover). • Developed its operations and creative processes • Doubled the creative team across London and Barcelona Ogilvy studios • Collaborated with brands like Oatly, Blue Bottle, Starbucks, and The Weeknd • Supervised 1500+ hours of on-set production and hundreds of hours in post-production • Produced 4000+ assets in one year for markets across Europe, North America and APEC markets • Oversaw all campaign briefs, regularly 30+ at a time • Continued to build relationships with Nespresso HQ and its local markets across all departments • Supported the returning ECD as an operational and creative leader, ensuring the seamless integration of all campaigns as a bridge across business goals, executional production feasibility and creative vision.

Global brand strategy

• Repositioned the backbone of Nespresso's creative strategy, brand look and feel through a flagship campaign, creating a fresh visual language adopted across all campaigns for the brand's 80+ markets. • Creatively led and won WPP's biggest pitch of the year to create Nespresso Studios, a multi-agency content studio providing origination and amplification work to Nespresso HQ and its local markets.

stephanie
SIU PING

CREATIVE DIRECTOR, OPERATIONS & CONTENT

WHAT I DO

A brief lands. Thirty more follow. Three continents, five time zones, one brand that cannot afford to lose itself in the noise. This is where I find myself. I'm between inspiration and operational realities, where wrong decisions ripple and the right system breaks creative records. I've delivered 5,000 assets in a year, scaled studios from concept to multi-market engine, and learned… and will continue to learn, where AI accelerates our stories and where we need to set it aside.

stephanie
SIU PING

CREATIVE DIRECTOR, OPERATIONS & CONTENT

WHAT I DO

A brief lands. Thirty more follow. Three continents, five time zones, one brand that cannot afford to lose itself in the noise. This is where I find myself. I'm between inspiration and operational realities, where wrong decisions ripple and the right system breaks creative records. I've delivered 5,000 assets in a year, scaled studios from concept to multi-market engine, and learned… and will continue to learn, where AI accelerates our stories and where we need to set it aside.

Working together

Working together

Stephanie is a unique creative talent with a 360° vision and through-the-funnel thinking. She is resourceful and smart, able to bring strategy, insights and quickly translate them into creative executions. She is confidant and able to present and sell creative ideas to clients, copywriter by trade and a brilliant creative director that understands global needs and local nuance for markets. Steph is passionate about great work and can work very well with a team as well as independently. With a lot of positive energy and her can-do attitude, she always proves that anything is possible.

MARINA KLUG

GLOBAL CLIENT MANAGING PARTNER | HOGARTH WORLDWIDE

It was an absolute joy to have Steph as a Creative Director at Ogilvy Social Lab. From the very beginning, she brought a thoughtful, inspiring energy that uplifted every project involved. Working alongside Steph taught me so much, not only about creative excellence but about what true collaboration looks like. Her eye for detail is exceptional - nothing goes unnoticed and she continually pushes for the strongest, most creative outcome. Being part of her team wasn’t just professionally rewarding, but personally inspiring.

OLIVER HUNT

HEAD OF CREATIVE | RUSSELL & BROMLEY

Steph is a rare breed of creative that excels in not only developing top quality creative, but also wants to find the most efficient way of getting it done. If you’re looking for someone who’ll jump in with two feet, roll up her sleeves and produce excellent work, then you need look no further.

JO FISHBURN

BUSINESS DIRECTOR | 50SPORT

Working under Stephanie has been one of the highlights of my career. As a Creative Director, she brings a rare combination of strategic clarity, conceptual brilliance, and elegant craftsmanship to every brief. Stephanie leads by example – always raising the bar creatively, while fostering an atmosphere of collaboration and open dialogue. What truly sets Stephanie apart is her presence. She’s warm, styling, and composed, with a commanding intellect and a generosity of spirit that makes everyone around her feel seen and supported. She has an incredible ability to articulate ideas with precision and grace, and knows exactly when to challenge and when to champion.

BOYA LATUMAHINA

AI CREATIVE TECHNOLOGIST / SR. ART DIRECTOR | DENTSU CREATIVE

After working with Steph, I can strongly recommend her for any creative leadership role. As the Creative Director of the Nespresso Content Studio, Steph consistently demonstrated a deep understanding of the brand, acting as a key driver for creative compliance across all initiatives. Steph is a super-talented, dedicated, creative leader and a fantastic collaborator. Any organisation would be lucky to have her at the helm of their creative vision.

AMY GUNN

CLIENT OPERATIONS DIRECTOR | HOGARTH WORLDWIDE

Stephanie is one of the most down-to-earth CDs I’ve met. No ego, just an inspirational, bright creative who takes no issue giving love to even the smallest detail. Her relationship and team-building acumen are so on point, I couldn’t have asked for a better, nicer CD and team where it doesn’t feel like work. I’d work with her again in a heartbeat.

FAISSAL OTMANI

SR. DESIGNER | ADAM & EVE TBWA

Steph is an extremely talented Creative Director, driven to push for the best creative, a great leader, a faultless mentor to the creatives, an effortless CD for the production team to work with, and passionate about shaping the work into something beautiful and impactful. Great attention to detail. Always mindful of brand guidelines and delivering on strategy. Steph was a joy to work with, an insightful collaborator, sensitive to the needs of the whole production team and creatives and super supportive at every stage of production.

JULIE HUGHES

Job Title, Company

Stephanie is a unique creative talent with a 360° vision and through-the-funnel thinking. She is resourceful and smart, able to bring strategy, insights and quickly translate them into creative executions. She is confidant and able to present and sell creative ideas to clients, copywriter by trade and a brilliant creative director that understands global needs and local nuance for markets. Steph is passionate about great work and can work very well with a team as well as independently. With a lot of positive energy and her can-do attitude, she always proves that anything is possible.

MARINA KLUG

GLOBAL CLIENT MANAGING PARTNER | HOGARTH WORLDWIDE

It was an absolute joy to have Steph as a Creative Director at Ogilvy Social Lab. From the very beginning, she brought a thoughtful, inspiring energy that uplifted every project involved. Working alongside Steph taught me so much, not only about creative excellence but about what true collaboration looks like. Her eye for detail is exceptional - nothing goes unnoticed and she continually pushes for the strongest, most creative outcome. Being part of her team wasn’t just professionally rewarding, but personally inspiring.

OLIVER HUNT

HEAD OF CREATIVE | RUSSELL & BROMLEY

Steph is a rare breed of creative that excels in not only developing top quality creative, but also wants to find the most efficient way of getting it done. If you’re looking for someone who’ll jump in with two feet, roll up her sleeves and produce excellent work, then you need look no further.

JO FISHBURN

BUSINESS DIRECTOR | 50SPORT

Working under Stephanie has been one of the highlights of my career. As a Creative Director, she brings a rare combination of strategic clarity, conceptual brilliance, and elegant craftsmanship to every brief. Stephanie leads by example – always raising the bar creatively, while fostering an atmosphere of collaboration and open dialogue. What truly sets Stephanie apart is her presence. She’s warm, styling, and composed, with a commanding intellect and a generosity of spirit that makes everyone around her feel seen and supported. She has an incredible ability to articulate ideas with precision and grace, and knows exactly when to challenge and when to champion.

BOYA LATUMAHINA

AI CREATIVE TECHNOLOGIST / SR. ART DIRECTOR | DENTSU CREATIVE

After working with Steph, I can strongly recommend her for any creative leadership role. As the Creative Director of the Nespresso Content Studio, Steph consistently demonstrated a deep understanding of the brand, acting as a key driver for creative compliance across all initiatives. Steph is a super-talented, dedicated, creative leader and a fantastic collaborator. Any organisation would be lucky to have her at the helm of their creative vision.

AMY GUNN

CLIENT OPERATIONS DIRECTOR | HOGARTH WORLDWIDE

Stephanie is one of the most down-to-earth CDs I’ve met. No ego, just an inspirational, bright creative who takes no issue giving love to even the smallest detail. Her relationship and team-building acumen are so on point, I couldn’t have asked for a better, nicer CD and team where it doesn’t feel like work. I’d work with her again in a heartbeat.

FAISSAL OTMANI

SR. DESIGNER | ADAM & EVE TBWA

Steph is an extremely talented Creative Director, driven to push for the best creative, a great leader, a faultless mentor to the creatives, an effortless CD for the production team to work with, and passionate about shaping the work into something beautiful and impactful. Great attention to detail. Always mindful of brand guidelines and delivering on strategy. Steph was a joy to work with, an insightful collaborator, sensitive to the needs of the whole production team and creatives and super supportive at every stage of production.

JULIE HUGHES

Job Title, Company

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